Webinars are the new way of arranging discussion sessions, meetings, and events that generate leads and increase conversions. These are similar to seminars, the only difference is the platform.
Webinars are a great way to demonstrate yourself as an industry leader and promote the products or services you own. Reaching the customers whom you may not meet otherwise becomes effortless. And what about the existing client base? Don’t they need product updates? Webinars also take care of this. As it’s a web-based seminar, showcasing the upgraded products or showing off the new features or new launches is straightforward.
Another amazing benefit of webinars is the ability to connect with overseas customers. If your service or product is virtually accessible, then your business location is not a constraint to engaging with a wider customer base. Real-time customer engagement is beneficial for businesses. It exudes confidence, safety, and authority. It displays you as a credible organization and potential clients feel connected to you without being even in the same continent.
Webinar marketing has been highly popular in recent years. It has gained more traction since the Covid-19 outbreak. As physical distancing became the new norm but informing clients about products and services was still necessary for business growth, webinars came to the rescue. A study shows that on average 62% of webinar attendees take great interest in the product and request a demo. The webinar attendance rate has increased by 10% since 2019.
Webinars that come with a promise of a certificate attract more attendees. Creating and delivering webinar certificates is pretty simple. You can find the guide here!
As you are now aware of the influence of webinars, you might be planning to arrange webinars as a part of your business marketing plan. You need webinar software to accomplish the desired outcome from web-based seminars. We have filtered the best webinar tools based on customer reviews, and ratings. Check out the webinar tools listed below:
A feature-rich webinar platform that is perfect for webinar arrangement for every business size secures the first place in our list. Hosting virtual events is made simple when you choose GoToWebinar as your webinar tool. Its user-friendly interface, ease of screen sharing, smooth webinar experiences, integrated reporting tools, and flexibility of polls and survey preparation make it a tool that you must consider during webinars.
The only drawback of it is downloading the software is essential to arrange webinars.
Cost: starts at $59/month with 100 participants and can cost enterprises $499/month for 3,000 attendees. There is a flexible plan option as well that costs $19/month with the added benefit of a pay-per-event payment design.
Discussions on webinar tools remain incomplete without mentioning Zoom. It is ideal for small businesses as it allows free webinar sessions if they are under 40 minutes and the attendee count doesn’t cross 100. It comes with marketing tools, and interactive features (live chat, screen sharing, or hand-raising), enables feedback collection, and also allows cloud storage.
Cost: The most expensive Zoom plan comes at a customized price. 1000+ attendees can participate in a Zoom meeting. This is a Zoom webinar add-on plan that starts at $30/month.
It’s a unique webinar platform that also enables users to stream live videos/webinars on Facebook/YouTube. Participants can attend live chat sessions via ClickMeeting and access an extensive range of landing pages.
Cost: with a 30-day free trial option and a customized price solution for an enterprise plan, ClickMeeting is for small, medium, and large businesses.
The all-in-one live-streaming software offers a flawless webinar experience. Host and stream live HD videos on DaCast which has embedded real-time advanced analytics.
Cost: starting at $39/month, it can reach $188/month, ideal for small businesses or startups.
Known to serve all business sizes, Communique comes with enterprise-level features such as a simple user interface, rebranding experience, third-party integrations, HD quality, and flexibility to scale the platform capacity as the events grow in size.
Cost: The pricing details are unavailable.
The high cost of many webinar platforms prevents small businesses from reaping the benefits of virtual events. But not anymore! EasyWebinar enables businesses to set up HD quality meetings with the ease of real-time chat screen sharing. The tool also lets you rebrand the webinar templates to maintain uniformity in your organization’s branding style and webinar branding.
Cost: Standard plan – $78/month for 100 participants, pro plan – $99/month for 1800+ attendees, and enterprise plan – customizable price
Interactive events are a foolproof way to bring the world together. BlueJeans Events brings together your customers. It’s a simple, easy-to-use platform where webinar arrangement is seamless. It also allows you to organize large-scale free events. You can also integrate it with Salesforce, Marketo, or FB Live.
The only shortcoming of it is it lacks the analytics feature and doesn’t allow you to tailor the landing pages.
Cost: It can be costly as it follows a pay-per-webinar payment method. It costs $499 for an event with 500 participants. Enterprise plan price is customizable.
The simple platform design makes WebinarNinja desirable among large-scale organizations like Podia, Appsumo, IBM, and many others. The all-in-one platform allows attendees to interact with each other, and create custom webinar templates & landing pages. The added feature of YouTube video and presentation embedding is unique to it.
Cost: Basic plan – $49/month, Pro plan – $95/month for 300 attendees, and Enterprise plan – $249/month for 1000 participants.
An extension program of Zoho, Zoho Meeting is compatible with other Zoho applications. The chat functionality, customization options of invitations & registration, and video sharing feature without registering on the platform, its only drawback is the absence of a desktop app.
Cost: from $19/month to $79/month for 250 participants, it’s pretty reasonable.
Love the freedom of arranging all sorts of webinars without restrictions? WebinarGeek allows you to organize hybrid, on-demand, replay, automated and live webinars. SaaS companies have fallen in love with the tool. The clickable CTA in virtual events is a new trend that WebinarGeek made popular. It’s a one-click method to sign up for more webinars.
Cost: Free plan – 14-day trial, Premium plan – $57/month for up to 2000 attendees.
The video conferencing tool is ideal for all sorts of virtual meetings. Whether it’s a product demonstration call or you are simply running a presentation, you can trust WebEx. The webinar hosting tool integrates with Google Workspace and Microsoft Office, to name a few.
Cost: Free plan – 40 minutes for 100 attendees, Suite plan – $25/month for 200 attendees, and enterprise plan – customizable.
A virtual conference set-up platform, ezTalks Webinar enables cloud recording and offers custom branding, register reports, screen sharing option, whiteboard, and invitation email sending option.
Cost: Free plan, professional plan – $12.99/month, and enterprise plan – customizable.
It’s perfect for large corporations that arrange large-scale webinars that hundreds of people attend. With the ease of screen sharing, integration of PowerPoint presentations, real-time chats, flexible scheduling, and pixel-quality images, WebinarJam is a much-loved webinar hosting platform.
Cost: starter plan – $39/month for 100 attendees, basic plan – $79/month for 500 attendees, professional plan – $229/month for 2000 attendees, and enterprise plan – $379/month for 5000 attendees
It’s an Adobe-powered web hosting platform that is popular among businesses as a tool to arrange webinars. It has integrated reporting and analytics tools that enhance users’ digital experience. The whiteboard & chat management features, ease of link sharing, and telephone connection help it stand apart from others in the industry.
Cost: starting at $50/month, the price of it can reach up to $370/month.
With features like multilingual access, personalized landing pages, inbound resource centers, group discussion sessions, breakout rooms, virtual events, and HD video quality, ON24 has everything you need.
Cost: customizable enterprise plans
The embedded analytics tool in Demio offers it a competitive advantage in the web hosting industry. From sending email notifications to attendees/registered members to the seamlessness of room creation and stunning UX, Demio is a much-loved webinar tool.
Cost: It’s a costly platform that enterprises/large-scale companies use to encourage every member to participate in group events. Starter plan – $499/year, growth – $899/year, premium – $3,300/year, and unlimited/enterprise – $88k/year for 3,000 attendees.
A digital event organizer, WorkCast is a scalable cloud-based platform that streamlines your virtual meeting setup. The organizer has complete control over hybrid and virtual events & can also choose suitable webinar templates from the webinar template marketplace.
Cost: enterprise-level plan
A smart, no-download webinar hosting platform, BigMarker is dear to virtual event organizers. Most webinar tools come with a limitation – a limited attendee count, but BigMarker enables up to 10,000 people to participate in webinars at a time.
Its white-label plan delivers a premium rebranding experience to institutes organizing hybrid or virtual events. Streaming live webinars on YouTube or Facebook is made simple by the tool.
Cost: It has basic, enterprise & enterprise+ plans. Prices are customizable.
If you are planning to run an email marketing campaign and want to arrange a virtual meeting, Get Response can take care of both. With the freedom of polls & survey exhibitions, visitor retargeting, and URL customization options, look nowhere to set up webinars.
Cost: Monthly, 12-month, and 24-month plans are available.
A sister platform of Webinar Jam, EverWebinar lets you design promotional content from virtual events. The new video form reflects a live webinar-like look and feel. It’s a no-download tool that enables attendees to watch videos via browsers.
Cost: starting at $34/month, the price can extend to $99/month
Dull webinars are no less painful to watch than a medieval torture. Livestorm ensures webinars don’t turn into boring live sessions that no one wants to continue. It allows the presentation of on-demand automated webinars where hosts can also organize polls and surveys. It’s another browser-based no download webinar tool that also offers white-label solutions.
Cost: Free plan, Pro plan – $79/month for 100 attendees, Business plan – customizable price for 500+ attendees, Enterprise plan – customizable price for 1000+ attendees
A Vimeo-powered live meeting arrangement platform, Livestream offers automatic video storage and recording solutions. This is the first platform that enables organizers to privatize events and put no restrictions on attendee details storage. It has studio software that even allows graphics insertion during live performances.
Cost: customizable price
A platform that we all are familiar with and that has become synonymous with video creation and streaming. This completely free platform lets you stream videos free of cost. A live streaming-enabled YouTube channel is all you need to organize the webinar/live meetings.
Cost: Free
It’s based on a unique concept – replaying webinars for you that are highly demanded by visitors/participants. eWebinar is a new-age browser-based webinar tool that stems from the perception of how monotonous playing a webinar over and over is. It enables hosts to arrange live videos without being present in the live streaming. It has a chat feature, analytics section, and rebranding features and is suitable to integrate with applications (Mailchimp, Slack, Zapier, Salesforce).
Cost: Level 1 – $99/month, Level 2 – $199/month, Level 3 – $299/month
Do you want to host a webinar on multiple platforms at once? Crowdcast can do that for you! Its built-in support lets you stream webinars on YouTube, Linkedin Live, Twitch, and Facebook Live. It’s a perfect platform for large corporations that have followers on various social media channels.
Crowdcast also lets attendees click on call-to-action buttons and direct them to product selling or event registration pages.
Cost: Lite -$49/month, Pro – $89/month, Business – $195/month
Gone are the days when hosts & attendees were only mindful of the webinar content and not so much of the arrangement. In the era of AI & interactive media, participant engagement and tailored experiences are the only way to build a solid customer base. The platform allows seamless webinar setup, interaction among attendees, personalization to reflect the company image, and a comprehensive analytics area.
Cost: Free, Starter – $500/month, Professional – $1,500/month, Enterprise – customizable
A YouTube-powered webinar hosting platform, Webinars OnAir is a simple, fuss-free live video-playing tool. Its innovative monetization features make it the next-gen video conferencing platform.
Cost: 7-day free trial, customizable price
GoToWebinar-alike, GoToMeeting is a platform for webinar hosting. It’s trusted by 50000+ users worldwide for official meeting arrangements, training sessions, and workshop sessions.
The detailed analytics, live chatting and white labeling option of this software make it second to none.
Cost: Professional – $12/month, Business – $16/month, Enterprise – customizable
It’s a video messaging platform that enables participants to record screens. The editing features allow users to give the videos a clean, professional look while also limiting unwarranted access to them.
The simple link-sharing feature of Loom makes it easy to work with. Users can also use emojis and time-stamped comments during ongoing meetings.
Cost: Get it for free
Zuddl is a virtual and hybrid events setup platform. It enables meeting hosts to create no-code landing pages and deliver a real-time event experience.
Participants can join the tool via mobile phones. The inbuilt ticketing system streamlines the event registration duties.
Cost: webinar – $500/month, virtual – $1,250/month, enterprise – custom
A Webinar Is Incomplete Until Attendees Receive Certificates
Simply arranging a virtual meeting and sharing insights/knowledge does not make a webinar. Attending a video conferencing session only brings value when participants can showcase proof of participation.
Collaboration with a digital credentialing tool such as CertifyMe streamlines the webinar experience. You automate the certification process and attendees receive the digital credentials in their mail IDs. Add the webinar name, date, organization logo, name, and attendee name to design a solid digital certificate.
Wrap Up
Webinars are great tools to promote yourself as an industry thought leader. The more value you add to virtual sessions, the better leads you attract. 92% of marketers consider webinars a strong marketing tool. Reap the benefit of this popular promotional channel by choosing webinar platforms that meet your needs, suit your budget, and let you arrange the online session the way you want.