Increasing the number of online participants and members
Old and new educational institutions and online platforms typically struggle with marketing and generating enrolments or participants. To expand the number of enrolments, participants, and members, there are a variety of successful techniques.
Offering a free trial:
A free trial of your product or service can be beneficial to both the organization and potential clients and participants. You get to have the opportunity to demonstrate the capabilities of your platform, product or service, and they have the opportunity to try before they buy.
After all, if there’s no risk or cost, there’s no reason to not try it. Offering a free trial has advantages and disadvantages, just like anything else. For instance, users may not return to the platform, this could be addressed by taking follow-ups and feedback.
Create a community group for participants and members where they may discuss topics, express and share their thoughts, and participate in feedback sessions. This community group could assist with engaging activities and the development of strong bonds between participants and the corporate body. Community groups might be formed within the site or on digital channels.
These groups could also be used to help participants share their progress, accomplishments, or newly gained skills. Sharing accomplishments will also encourage others to participate.
Enable a referral portal on the platform for participants to share their thoughts and feedback on the programme, as well as refer others to participate. Because a substantial number of individuals are still influenced by reviews, comments, and other feedback about a programme, product, or service. Word-of-mouth marketing through referrals is still prevalent.
Issue Digital Credentials:
Participants or members provide support for platforms that will benefit them in terms of professional development or career advancement. Issuing digital credentials to recognize the performance, achievement, participation, and skill of participants and members encourages them to engage and be more productive. Digital credentials are the most effective and secure way to recognize and reward members for their accomplishments. They are also shareable, easy to verify, and easy to access.
There are numerous other effective strategies that the organization could employ to increase the number of online participants. Although digital credentials and a free trial are the most effective ways to capture their attention and engage them in progressing throughout the course period.